Italian charms and their history

The Italians invented this modular style of bracelet. They use high quality, hypoallergenic stainless steel for their charm link bases, with 18K gold charms hand soldiered to the links. The charms which make up these highest quality bracelets are called Italian stainless. All modular charm links are a standard size and are interchangeable in any Italian Charm bracelet.

Today there are two major forces in the link bracelet market. Obviously the first one being the bracelets that are made in Italy and the other in China.

The Chinese product may or may not have stainless in the base links and the charms are a gold plate. The Chinese product costs less, but the quality reflects the cost.

Wearing a charm bracelet allows you to express your individuality by assembling and wearing interlocking charms of your choice. With thousands of charms to choose from, in dozens of styles, the combinations are totally endless; nobody will ever have the exact same bracelet as yours. You can even create your own custom charms!